It's About the Experience

shutterstock_2Your onboard digital signage solution has the power to connect your agency to your riders in a way that no other technology can. With CleverVision, you can provide your riders with the information they need to navigate their journey, deliver critical information, communicate service enhancements, connect your riders to local businesses and provide entertainment content that enhances their onboard experience.

 

 

Transit Riders Have Other Options

Rise to the challenge or lose them

Not too long ago the service you provided may have been the only option your riders had. But with the emergence of ride-share companies over the past decade, this is no longer the case.

In 2019, one rideshare company estimated that it had over 110 million users worldwide, up from 75 million users since 2017. Rideshare companies have invested millions in ensuring that the experience they provide is reliable and efficient, and public
transport agencies who fail to consider the rider experience will struggle to compete.

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Why Transit Needs Onboard Digital Signage

We Are Visual Creatures

Humans respond to visual data better than any other type of data. Why not give your riders information in the way they are most likely to remember it.

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Keep Your Riders Informed

Provide your riders with both real-time arrival and next stop information to let them know you respect their time and are committed to ensuring that they arrive as planned.

Infotainment for a Digital World

Provide your riders with entertainment and information content that occupies their time throughout their journey, making for a more enjoyable experience.

Promote Your Agency

From service enhancements to new technology investments – let your riders know how hard you’re working toward improving reliability and making public transportation more enjoyable.

Connect Your Riders to Their Community

Drive traffic to local merchants to keep local economies thriving - offer businesses the opportunity to connect with your riders with affordable digital advertising.

The Power of Riders' Perceptions

What you do (and don’t do) impacts how your riders think of you

Many factors influence how your riders perceive your agency. They include on-time performance, how safe they feel during
their ride, and how convenient they perceive your services to be.

As an agency, the more you do to improve the perception that your agency is well run, that you care about your riders and that
your service is on time and efficient and easy to use, the more likely your riders will perceive your agency to be all those things.

CleverVision is an excellent communication vehicle to reinforce those messages.

 

Influence your riders' perspective

Communicate Detours: Keep Riders Informed

CV Detour SignA major traffic accident closes off Main Street during the morning commute, and you’re forced to divert all service around the incident - a frustrating scenario for your riders who need to get to work on time. Those onboard can’t see the closure from their vantage point three blocks away and are unaware as to why you’re deviating from their usual route. Immediately they are confused and annoyed and start tweeting their frustrations.

With CleverVision, you can easily notify your passengers about the disruption ahead and how their journey will be affected. Armed with this information, they are more likely to accept that the detour is beyond your control and perceive that you’re doing your best to accommodate them.

Enhance Safety & Security: Sync Your Security Feed

CV Security SignIn your city, a rash of recent onboard robberies have made the nightly news and no arrests have been made. Riders are concerned that their preferred method of public transportation isn’t safe and are considering other options.

When you sync your live feed from on-board cameras to your CleverVision screen, those onboard feel a sense of security knowing that the agency is recording everything that happens - increasing both the perception and reality of onboard safety and ultimately
reducing the likelihood of further incidents.

Respect Riders’ Time: Create a Stress-Free Journey with Next Stop & Arrival Predictions

If you’re not sharing real-time arrival predictions with your riders, they're in the dark about when they’ll get to their destination. If you're delayed and you don't tell them why, they will be frustrated and perceive your service to be inefficient. In other words, you get the blame.

Whether your rider is traveling on an unfamiliar route or simply isn’t paying attention, when you provide next stop information
your passengers can ride with the confidence to know that your CleverVision screens will tell them when it's time to get off. Their
journey is more relaxed and they are less likely to miss their stop.

When you provide next stop and real-time arrival predictions on your CleverVision signs, you set the expectation with your
riders. They know where they are in their journey and when they can expect to arrive. Armed with this information, you are
setting their expectations while creating a stress-free experience.

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The Power of Hyper-Local Digital Advertising

Make the Move to Digital Advertising

 

Six Reason Why It Makes Perfect Sense

  • Ease of Installation: Printing and installing paper-based advertisements is time consuming and labor intensive, ultimately costing more to implement.
  • More Effective Storytelling: Print is static. Advertisers can tell their story more effectively using a dynamic digital advertisement.
  • Flexible and Affordable: The costs of digital advertisements can be more affordable for local advertisers to produce and be
    changed more frequently for added flexibility.
  • An Appealing Medium: Digital advertising adoption continues to rise – more advertisers are choosing digital over traditional print than ever before.
  • Additional Revenue Space: Finite onboard real estate limits the number of ads that can be sold – digital ads rotating on a single screen provide additional ad placements and additional revenue opportunity.
  • Geo-targeted Advertising: Local advertisers can choose to run digital ads when the vehicle is within a certain distance from their business.

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Learn more about CleverVision

Download our CleverVision eBook, Connecting With Your Riders, for in-depth configuration options, technical specifications and a case study from Dayton RTA. Learn how this agency leveraged CleverVision onboard digital signage to partner with two large employers and support their free downtown shuttle.